Live & Breathe
The Woolmark Company’s Live & Breathe campaign reminds a new generation that Merino wool’s naturally inherent qualities - including breathability, odour control and moisture management - make it the original performance fibre.
The campaign launched across social media and outdoor advertising spaces in New York, San Francisco, London, Tokyo and Shanghai throughout September. Each city played host to a unique opportunity for influencers and consumers to wear-test the latest commercially available wool performance products.
Creative Manager: Mitchell Oakley Smith
Partner Agency: TBWA Sydney
Client: The Woolmark Company