Genesis Motors — Australian Launch Events

A series of media, industry and influencer events for Korean EV company Genesis Motors at the Museum of Contemporary Art. The collaborative event series, produced with Soho House and Highsnobiety, featured music performances by Flight Facilities, Glass Beams, Ayebatonye and Gold Fang, and an exclusively commissioned digital artwork by Jesse Woolston drawing on the vehicle colour palette. 

Agency: Semi Permanent
Client: Genesis Motors
Creative Director: Mitchell Oakley Smith
Executive Producer: Kate Fagan
Photography: Terence Chin & Chloe Paul