Now or Never — City of Melbourne

An amalgamation of Melbourne Music Week and Melbourne Knowledge Week, Now or Never is a new festival for Naarm/Melbourne that pushes the boundaries of innovation. Semi Permanent was engaged by the City of Melbourne to develop a name, unmistakable brand identity, and an ideas program that matched their ambition of creating an unmissable festival. 

The talent lineup included screenwriter Roman Coppola, designer Mindy Seu, artist Serwah Attafuah, photographer Justin Ridler, musician Ta-ku, and host Namila Benson. 

Agency: Semi Permanent
Client: City of Melbourne
Creative Director: Mitchell Oakley Smith
Design Director: Mike Souvanthalisith
Executive Producer: Kate Fagan
Creative Strategist: Nicholas Carolan