Woolmark — The Meaning Behind the Mark

For more than 50 years The Woolmark Company has certified more than 5 billion wool apparel and wool care products, guaranteeing durability, performance and quality. The Woolmark logo gives consumers and brands confidence their Woolmark-certified product has been authenticated and meets Woolmark’s exacting standards.

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Concept, Creative Direction & Script: Mitchell Oakley Smith
Director: Dan Tobin Smith